Together with
Jonah,
John (left) and Jonas (right) formed the infamous
Selman-Troytt Triumvirate that was to
spearhead the distribution of
Troytt Putty (
"A
thousand and one household uses" ran the advertising slogan
dreamed up by
Josiah) to all parts of the British Empire in
the last quarter of the 19
th century.
Their tactics were ruthless and woe befell any competitor
who stood in their way. To appeal to the foreign purchaser
John created a new slogan:
"Fit for a Maharajah's windows",
whilst Jonas systematically broke the legs of anyone who entered
their offices. Within a very short time they grew to dominate the world's
markets.
In Britain they enjoyed a total monopoly and many were the
glaziers 'persuaded' into increasing their orders, often to
three or four times their actual annual putty requirement,
so that the unused surplus simply hardened in their bulging
pockets.